Challenge
Produce a travel-focused campaign with a tight budget and limited time for lifestyle shooting, requiring us to transform a studio space into a more industrial, editorial environment while positioning the Gamechanger 5-Pocket Pant as the most comfortable, versatile option for travel.

Creative Approach
Use a curated, architectural studio setting with clean lines, industrial textures, and elevated styling to create a sense of movement and destination, while heroing the Gamechanger 5-Pocket Pant as the one pant you can wear on the plane and wherever you land.


Results
Created a premium, versatile asset library that positioned the Gamechanger 5-Pocket Pant as the core travel essential while also highlighting backpacks, weekenders, hoodies, and layers, allowing us to showcase full outfitting options and drive broader collection buy-in across site, email, and paid channels.

CD: Erika Wolfel
Photo: Ashley Fischer-Ciesielski
Video: Mike Pagan