Challenge
Reimagine TiNDLE’s visual identity by moving away from a chaotic, cartoon-like brand expression toward a fresher, cooler, more culturally fluent look that could authentically resonate with a Gen Z audience.

Creative Approach
Establish a clean, modern identity system grounded in bold typography, refined color, and simplified visual assets creating a confident, craveable brand world that elevated TiNDLE beyond novelty and aligned it with global food-culture aesthetics.

Results
Delivered a fully reimagined brand direction that repositioned TiNDLE as a culturally relevant, Gen Z–driven food brand fueling rapid global expansion and setting the foundation for its continued growth across markets.