Challenge
Elevate Food Lion’s recipe and digital content while balancing aspiration with accessibility creating food visuals that looked delicious and inspiring without feeling unrealistic or out of reach for a value-driven customer base.

Creative Approach
Develop an approachable visual style centered on practical, achievable recipes using warm, inviting photography, simplified styling, and clear storytelling across Pinterest, Instagram, and display channels while directing agency partners to maintain consistency and brand alignment.

Results
Produced a unified digital content system that improved recipe storytelling, increased engagement across social platforms, and shaped new creative processes enabling higher-performing campaigns and stronger, more relatable food content at scale.