Challenge
Create a collaborative campaign that authentically introduced NOBULL to the Public Rec audience while delivering multiple looks on a tight production budget and supporting a broader shift toward more relatable lifestyle imagery.

Creative Approach
We grounded the campaign in everyday movement and urban authenticity, blending Public Rec’s effortless comfort with NOBULL’s performance edge through natural moments, understated styling, and elevated, real-life storytelling.

Results
The shoot delivered a cohesive visual language for the collaboration, a robust multi-channel asset library from one efficient production day, and a refreshed, more approachable lifestyle direction now extended across Public Rec’s seasonal campaigns.