Challenge
Create a masculine, comfort-led holiday concept that drove pant sales without the support of lifestyle photography or a traditional holiday production budget.

Creative Approach
Leverage elevated product forward photography. Rich textures, layered styling, and a restrained seasonal palette to position core pants as the hero of the holiday assortment.

Results
Delivered a versatile, high-performing asset library that strengthened the brand’s gifting strategy and supported all holiday marketing channels with a cohesive, premium visual system.